Making great strides in community mobility

Making great strides in community mobility

Making great strides in community mobility

Making great strides in community mobility

Making great strides in community mobility

Ryde Hunters Hill Community Transport

Ryde Hunters Hill Community Transport

Ryde Hunters Hill Community Transport

Ryde Hunters Hill Community Transport

Ryde Hunters Hill Community Transport

Visual identity
Rollout

Visual identity
Rollout

Visual identity
Rollout

Visual identity
Rollout

Visual identity
Rollout

Brand Writing

Tone of voice

Tone of voice

Brand Writing

Brand Writing

Brand guidelines

Brand guidelines

Brand guidelines

Brand guidelines

Brand guidelines

Stryder_Hero

Project overview

Project overview

Project overview

Project overview

Project overview

Ryde and Hunters Hill Community Transport has provided the local community in Sydney’s north-west with a service of regular social and community outings to places of interest, as well as weekly visits to local shopping centres for more than 30 years. In the face of government funding changes, it became clear that the transport service would need a new strategy and brand in order to appeal to a broader audience, to expand its services to increase organic revenue. We worked together with strategy agency MamaTray to design a completely new brand and identity for the transport service. A new name was developed, Stryder, as well as a positioning that allowed Stryder to expand its offering to new community sectors.

Ryde and Hunters Hill Community Transport has provided the local community in Sydney’s north-west with a service of regular social and community outings to places of interest, as well as weekly visits to local shopping centres for more than 30 years. In the face of government funding changes, it became clear that the transport service would need a new strategy and brand in order to appeal to a broader audience, to expand its services to increase organic revenue. We worked together with strategy agency MamaTray to design a completely new brand and identity for the transport service. A new name was developed, Stryder, as well as a positioning that allowed Stryder to expand its offering to new community sectors.

Ryde and Hunters Hill Community Transport has provided the local community in Sydney’s north-west with a service of regular social and community outings to places of interest, as well as weekly visits to local shopping centres for more than 30 years. In the face of government funding changes, it became clear that the transport service would need a new strategy and brand in order to appeal to a broader audience, to expand its services to increase organic revenue. We worked together with strategy agency MamaTray to design a completely new brand and identity for the transport service. A new name was developed, Stryder, as well as a positioning that allowed Stryder to expand its offering to new community sectors.

Ryde and Hunters Hill Community Transport has provided the local community in Sydney’s north-west with a service of regular social and community outings to places of interest, as well as weekly visits to local shopping centres for more than 30 years. In the face of government funding changes, it became clear that the transport service would need a new strategy and brand in order to appeal to a broader audience, to expand its services to increase organic revenue. We worked together with strategy agency MamaTray to design a completely new brand and identity for the transport service. A new name was developed, Stryder, as well as a positioning that allowed Stryder to expand its offering to new community sectors.

Ryde and Hunters Hill Community Transport has provided the local community in Sydney’s north-west with a service of regular social and community outings to places of interest, as well as weekly visits to local shopping centres for more than 30 years. In the face of government funding changes, it became clear that the transport service would need a new strategy and brand in order to appeal to a broader audience, to expand its services to increase organic revenue. We worked together with strategy agency MamaTray to design a completely new brand and identity for the transport service. A new name was developed, Stryder, as well as a positioning that allowed Stryder to expand its offering to new community sectors.

Stryder02
Stryder_3
Stryder_2

Our idea

Our idea

Our idea

Our idea

Our idea

In order to move away from some of the negative perceptions surrounding community transport a totally new brand was developed to open up the services’ appeal from seniors and people living with disability to the broader community. An inclusive and diverse tone was created to allow for positive and enabling communications. A complete brand system was developed, including icons, type treatments, photo style and a vibrant colour palette to emphasise mobility and the connectivity that the Stryder service provides.

In order to move away from some of the negative perceptions surrounding community transport a totally new brand was developed to open up the services’ appeal from seniors and people living with disability to the broader community. An inclusive and diverse tone was created to allow for positive and enabling communications. A complete brand system was developed, including icons, type treatments, photo style and a vibrant colour palette to emphasise mobility and the connectivity that the Stryder service provides.

In order to move away from some of the negative perceptions surrounding community transport a totally new brand was developed to open up the services’ appeal from seniors and people living with disability to the broader community. An inclusive and diverse tone was created to allow for positive and enabling communications. A complete brand system was developed, including icons, type treatments, photo style and a vibrant colour palette to emphasise mobility and the connectivity that the Stryder service provides.

In order to move away from some of the negative perceptions surrounding community transport a totally new brand was developed to open up the services’ appeal from seniors and people living with disability to the broader community. An inclusive and diverse tone was created to allow for positive and enabling communications. A complete brand system was developed, including icons, type treatments, photo style and a vibrant colour palette to emphasise mobility and the connectivity that the Stryder service provides.

In order to move away from some of the negative perceptions surrounding community transport a totally new brand was developed to open up the services’ appeal from seniors and people living with disability to the broader community. An inclusive and diverse tone was created to allow for positive and enabling communications. A complete brand system was developed, including icons, type treatments, photo style and a vibrant colour palette to emphasise mobility and the connectivity that the Stryder service provides.

Stryder_4
Stryder_5
Stryder_6
Stryder_BC
Stryder_8

Acknowledgements

Acknowledgements

Acknowledgements

Acknowledgements

Brand strategy/tov and naming
MamaTray

Brand strategy/tov and naming
MamaTray

Brand strategy/tov and naming
MamaTray

Brand strategy/tov and naming
MamaTray

Brand strategy/tov and naming
MamaTray

27 Australia Street
Camperdown NSW 2050

hello@wearetheo.com
+61 (0) 477 205 553

© Theo+Theo PTY Ltd 2018