Introducing Cora: an empathetic AI to accompany to post-traumatic recovery

Introducing Cora: an empathetic AI to accompany to post-traumatic recovery

Introducing Cora: an empathetic AI to accompany to post-traumatic recovery

Introducing Cora: an empathetic AI to accompany to post-traumatic recovery

Introducing Cora: an empathetic AI to accompany to post-traumatic recovery

TAL

Digital experience innovation
Service design

Artificial intelligence development
Product design

Machine learning
Chat bot

Thumb-CORA@1.5x

Project overview

Project overview

Project overview

Project overview

Project overview

TAL is Australia’s leading life and income insurance specialist. Despite their extensive history of over 140 years of experience in the industry and their commitment to protecting Australians and their families, current insurance customers feel that a the “mutuality” they expect from an insurer is long gone. They feel instead that they are set at odds against an industry heavily biased toward the insurer.  Our recommendation to TAL was to imbue its products and services with the concept of a new mutuality- a correction of services and products that actively demonstrate a better balance of mutual benefit. We started with a design sprint to find the first product or service to introduce TAL’s new engagement platform.

TAL is Australia’s leading life and income insurance specialist. Despite their extensive history of over 140 years of experience in the industry and their commitment to protecting Australians and their families, current insurance customers feel that a the “mutuality” they expect from an insurer is long gone. They feel instead that they are set at odds against an industry heavily biased toward the insurer.  Our recommendation to TAL was to imbue its products and services with the concept of a new mutuality- a correction of services and products that actively demonstrate a better balance of mutual benefit. We started with a design sprint to find the first product or service to introduce TAL’s new engagement platform.

TAL is Australia’s leading life and income insurance specialist. Despite their extensive history of over 140 years of experience in the industry and their commitment to protecting Australians and their families, current insurance customers feel that a the “mutuality” they expect from an insurer is long gone. They feel instead that they are set at odds against an industry heavily biased toward the insurer.  Our recommendation to TAL was to imbue its products and services with the concept of a new mutuality- a correction of services and products that actively demonstrate a better balance of mutual benefit. We started with a design sprint to find the first product or service to introduce TAL’s new engagement platform.

TAL is Australia’s leading life and income insurance specialist. Despite their extensive history of over 140 years of experience in the industry and their commitment to protecting Australians and their families, current insurance customers feel that a the “mutuality” they expect from an insurer is long gone. They feel instead that they are set at odds against an industry heavily biased toward the insurer.  Our recommendation to TAL was to imbue its products and services with the concept of a new mutuality- a correction of services and products that actively demonstrate a better balance of mutual benefit. We started with a design sprint to find the first product or service to introduce TAL’s new engagement platform.

TAL is Australia’s leading life and income insurance specialist. Despite their extensive history of over 140 years of experience in the industry and their commitment to protecting Australians and their families, current insurance customers feel that a the “mutuality” they expect from an insurer is long gone. They feel instead that they are set at odds against an industry heavily biased toward the insurer.  Our recommendation to TAL was to imbue its products and services with the concept of a new mutuality- a correction of services and products that actively demonstrate a better balance of mutual benefit. We started with a design sprint to find the first product or service to introduce TAL’s new engagement platform.

Our idea

Our idea

Our idea

Our idea

Our idea

Our idea to transform TAL’s service started with identifying a problem and asking ourselves how we might address it: of the half a million or so Australians hospitalised as a result of traumatic injury, one-in-three* will experience depression after three months. Coping with a serious injury and its treatments can be challenging enough, but if you experience mental health problems as well, it can be very difficult to work out how to manage- both emotionally and practically. Cora is the result of our first sprint with TAL and an active expression of its ‘New Mutuality’ strategy.

*Bryant RA, O’Donnell ML et al (2010). ‘The psychiatric sequelae of traumatic injury.’ American Journal of Psychiatry 167(3): 312-320.

Our idea to transform TAL’s service started with identifying a problem and asking ourselves how we might address it: of the half a million or so Australians hospitalised as a result of traumatic injury, one-in-three* will experience depression after three months. Coping with a serious injury and its treatments can be challenging enough, but if you experience mental health problems as well, it can be very difficult to work out how to manage- both emotionally and practically. Cora is the result of our first sprint with TAL and an active expression of its ‘New Mutuality’ strategy.

*Bryant RA, O’Donnell ML et al (2010). ‘The psychiatric sequelae of traumatic injury.’ American Journal of Psychiatry 167(3): 312-320.

Our idea to transform TAL’s service started with identifying a problem and asking ourselves how we might address it: of the half a million or so Australians hospitalised as a result of traumatic injury, one-in-three* will experience depression after three months. Coping with a serious injury and its treatments can be challenging enough, but if you experience mental health problems as well, it can be very difficult to work out how to manage- both emotionally and practically. Cora is the result of our first sprint with TAL and an active expression of its ‘New Mutuality’ strategy.

*Bryant RA, O’Donnell ML et al (2010). ‘The psychiatric sequelae of traumatic injury.’ American Journal of Psychiatry 167(3): 312-320.

Our idea to transform TAL’s service started with identifying a problem and asking ourselves how we might address it: of the half a million or so Australians hospitalised as a result of traumatic injury, one-in-three* will experience depression after three months. Coping with a serious injury and its treatments can be challenging enough, but if you experience mental health problems as well, it can be very difficult to work out how to manage- both emotionally and practically. Cora is the result of our first sprint with TAL and an active expression of its ‘New Mutuality’ strategy.

*Bryant RA, O’Donnell ML et al (2010). ‘The psychiatric sequelae of traumatic injury.’ American Journal of Psychiatry 167(3): 312-320.

Our idea to transform TAL’s service started with identifying a problem and asking ourselves how we might address it: of the half a million or so Australians hospitalised as a result of traumatic injury, one-in-three* will experience depression after three months. Coping with a serious injury and its treatments can be challenging enough, but if you experience mental health problems as well, it can be very difficult to work out how to manage- both emotionally and practically. Cora is the result of our first sprint with TAL and an active expression of its ‘New Mutuality’ strategy.

*Bryant RA, O’Donnell ML et al (2010). ‘The psychiatric sequelae of traumatic injury.’ American Journal of Psychiatry 167(3): 312-320.

CORA_1
CORA_2

Decision tree prototype

CORA_3

CORA is backed by industry experts and uses up to date coping tools and strategies

Introducing Cora

Introducing Cora

Introducing Cora

Introducing Cora

Introducing Cora

Cora is a community-based support platform whose ultimate vision is to provide scalable support via an AI driven chat application. Part cheerleader, part counsellor, Cora is designed to help users take control of their recovery by delivering simple, easy to follow coping strategies accessible anywhere, anytime. Backed by a panel of experts, Cora brings together the extraordinary stories of real people, the knowledge of psychologists and experience of healthcare experts to create an inspiring, informative and relevant back-to-health program that is designed to aide users through their recovery journey and is as easy to use as texting.

Cora is a community-based support platform whose ultimate vision is to provide scalable support via an AI driven chat application. Part cheerleader, part counsellor, Cora is designed to help users take control of their recovery by delivering simple, easy to follow coping strategies accessible anywhere, anytime. Backed by a panel of experts, Cora brings together the extraordinary stories of real people, the knowledge of psychologists and experience of healthcare experts to create an inspiring, informative and relevant back-to-health program that is designed to aide users through their recovery journey and is as easy to use as texting.

Cora is a community-based support platform whose ultimate vision is to provide scalable support via an AI driven chat application. Part cheerleader, part counsellor, Cora is designed to help users take control of their recovery by delivering simple, easy to follow coping strategies accessible anywhere, anytime. Backed by a panel of experts, Cora brings together the extraordinary stories of real people, the knowledge of psychologists and experience of healthcare experts to create an inspiring, informative and relevant back-to-health program that is designed to aide users through their recovery journey and is as easy to use as texting.

Cora is a community-based support platform whose ultimate vision is to provide scalable support via an AI driven chat application. Part cheerleader, part counsellor, Cora is designed to help users take control of their recovery by delivering simple, easy to follow coping strategies accessible anywhere, anytime. Backed by a panel of experts, Cora brings together the extraordinary stories of real people, the knowledge of psychologists and experience of healthcare experts to create an inspiring, informative and relevant back-to-health program that is designed to aide users through their recovery journey and is as easy to use as texting.

Cora is a community-based support platform whose ultimate vision is to provide scalable support via an AI driven chat application. Part cheerleader, part counsellor, Cora is designed to help users take control of their recovery by delivering simple, easy to follow coping strategies accessible anywhere, anytime. Backed by a panel of experts, Cora brings together the extraordinary stories of real people, the knowledge of psychologists and experience of healthcare experts to create an inspiring, informative and relevant back-to-health program that is designed to aide users through their recovery journey and is as easy to use as texting.

CORA_CS_1

...of the half a million or so Australians hospitalised as a result of traumatic injury, one-in-three* will experience depression after three months.

...of the half a million or so Australians hospitalised as a result of traumatic injury, one-in-three* will experience depression after three months.

...of the half a million or so Australians hospitalised as a result of traumatic injury, one-in-three* will experience depression after three months.

...of the half a million or so Australians hospitalised as a result of traumatic injury, one-in-three* will experience depression after three months.

...of the half a million or so Australians hospitalised as a result of traumatic injury, one-in-three* will experience depression after three months.

- *Bryant RA, O’Donnell ML et al (2010). ‘The psychiatric sequelae of traumatic injury.’ American Journal of Psychiatry 167(3): 312-320.

- *Bryant RA, O’Donnell ML et al (2010). ‘The psychiatric sequelae of traumatic injury.’ American Journal of Psychiatry 167(3): 312-320.

- *Bryant RA, O’Donnell ML et al (2010). ‘The psychiatric sequelae of traumatic injury.’ American Journal of Psychiatry 167(3): 312-320.

- *Bryant RA, O’Donnell ML et al (2010). ‘The psychiatric sequelae of traumatic injury.’ American Journal of Psychiatry 167(3): 312-320.

CORA_Screen2
CORA_Screen1

Acknowledgements

Acknowledgements

Acknowledgements

Acknowledgements

Acknowledgements

Half Machine 
Product design

Streaker
Code and deployment

Baz Baker 
Storyboarding

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